CMO如何在动荡时期扩展生成式AI（英）

报告摘要

How CMOs Are Scaling GenAI in Turbulent By Mark Abraham, Jessica Apotheker, David Edelman, Joanna Stringer, and Lauren Wiener

核心要点

8 MIN READ

报告信息

文件全名: 《CMO如何在动荡时期扩展生成式AI（英）-12页.pdf》
适合读者: 战略规划行业研究员
核心数据: the inception of our survey in 2023. Around 80% of CMOs in this year’s survey expressed both
respondents (71%) plan to invest at least $10 million annually in GenAI over the next three years,
up from 57% last year. The underlying business cases—mostly built in 2024 before the current
economic volatility—assume the technology will help fuel significant revenue growth, with 60% of
CMOs projecting incremental growth rates of 5% or more in their focus areas.
核心议题: AI

常见问题

《CMO如何在动荡时期扩展生成式AI（英）》主要包含哪些内容?

How CMOs Are Scaling GenAI in Turbulent By Mark Abraham, Jessica Apotheker, David Edelman, Joanna Stringer, and Lauren Wiener核心数据:the inception of our survey in 2023. Around 80% of CMOs in this year’s survey expressed both;respondents (71%) plan to invest at least $10 million annually in GenAI over the next three years,;up from 57% last year. The underlying business cases—mostly built in 2024 before the current。

这份报告覆盖哪一年、篇幅多大?

覆盖 2025 年,全文约 12。

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这份报告适合哪些读者?

适合战略规划、行业研究员等读者参考。

报告涉及哪些关键议题?

重点分析了AI等议题。