2024年优质SVOD订阅报告（英）

报告摘要

Antenna’s State of Subscriptions Premium SVOD - 2024 Year in Review Netflix reaching true escape velocity.

核心要点

10.4%

报告信息

文件全名: 《2024年优质SVOD订阅报告（英）-32页.pdf》
适合读者: 战略规划行业研究员
核心数据: Subscriber Management: 22% of Cancelers resubscribe to the service within three months of canceling; when you factor in these resubscribes,
category Average Monthly Churn is less than 3%.
Price: Average Price Paid for ad-free plans rose 23% in the past two years to $13.88; ad-supported plans rose 25% to $7.57.
Ad Plans: Ad-supported plans made up 57% of Gross Adds to the services that offer them. Retention to ad-supported plans is similar to ad-free plans.
80% of Subscribers are still subscribed three months later, 7 points higher than the Disney bundle and about 25% higher than the individual services.
核心议题: 管理咨询

常见问题

《2024年优质SVOD订阅报告（英）》主要包含哪些内容?

Antenna’s State of Subscriptions Premium SVOD - 2024 Year in Review Netflix reaching true escape velocity.核心数据:Subscriber Management: 22% of Cancelers resubscribe to the service within three months of canceling; when you factor in these resubscribes,;category Average Monthly Churn is less than 3%.;Price: Average Price Paid for ad-free plans rose 23% in the past two years to $13.88; ad-supported plans rose 25% to $7.57.。

这份报告覆盖哪一年、篇幅多大?

覆盖 2025 年,全文约 32。

这份报告是免费的吗?如何获取?

本报告免费查阅,登录资料宝后即可在线获取完整内容。

这份报告适合哪些读者?

适合战略规划、行业研究员等读者参考。

报告涉及哪些关键议题?

重点分析了管理咨询等议题。